Privacy policy

INSTANT HYDRATION PRIVACY POLICY

Last Updated: July 23, 2025

Introduction

This Privacy Policy is provided by Instant Hydration Inc. (“Instant Hydration,” “we,” “our,” or “us”) to describe the Personal Information (defined below) that we collect in relation to your access and use of the Services, how we use it, with whom we share it and the choices available regarding our use of the information we collect. We also describe the measures we take to protect the security of the information and how to contact us about our privacy practices. If you do not agree with this Privacy Policy, do not access or use any part of the Services or register for an account. Any terms not defined below have the definitions set out in our Terms of Use.

Updates to this Policy

We may update this Privacy Policy based upon evolving laws, regulations and industry standards, or as we may make changes to our business, including the Services. We will post changes to our Privacy Policy on this page and encourage you to review our Privacy Policy when you use our Services to stay informed. If we make changes that materially alter your privacy rights, we will take appropriate measures to inform you, consistent with the significance of the changes we make. If you disagree with the changes to this Privacy Policy, you should discontinue your use of the Services. 

Children

You must be at least 18 years old to use the Services. The Services are not directed to or intended for use by minors. If you are under 18, do not use or provide any information through the Services. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at the information included below. 

Personal Information We Collect

We collect certain information from you by which you may be personally identified, such as your name, last name, email address, phone number, address, and payment information (“Personal Information”) when you use our Services. We do not collect sensitive information, as defined under applicable law.

You may opt-in to receive SMS notifications from us in order to receive order updates and marketing information from us. SMS notifications will only be sent to you to fulfill the purpose for which you have shared your phone number with us. We only share your phone number with third party services like Attentive, who help us send SMS notifications to you. You may opt-in to our SMS delivery services by entering your phone number when prompted at check-out, or by sending a message to the phone number specified on the SMS Policy included in our website. 

Information We Automatically Collect

When interacting with our website or sending text messages, we automatically collect certain data about your device. This includes details about your internet browser, IP address, time zone, and specific cookies installed on your device. As you navigate our site, we also gather information about the specific pages or products you view, the websites or search terms that directed you to us, and your interaction patterns with our site. For text messages, we collect your phone number and mobile carrier details. 

We utilize the following methods to automatically collect this data:

• Cookies: Small data files placed on your device, often containing an anonymous unique identifier. Learn more about cookies and how to disable them at http://www.allaboutcookies.org.

• Log Files: These track website activity and compile data including your IP address, browser type, internet service provider, referring/exit pages, and timestamps.

• Web Beacons, Tags, and Pixels: Electronic files that record information about your browsing behavior on our site.

• SMS Messages: Text or media messages exchanged to facilitate communication between customers and our company.

We also employ third-party data providers to obtain known marketing and social information using your email and/or phone number. This helps us enhance our products and customer experiences. You may opt-out of the collection and use of information for ad targeting from certain providers by visiting: https://optout.aboutads.info/?c=2&lang=EN

How We Utilize Your Personal Information

We use the Personal Information we collect from you in the following ways: 

• To provide and maintain the Services;

• Provide you with customer service;

• To manage our third-party service providers and the services they provide to you;

• To manage your account;

• For the performance of a contract and the development, compliance, and undertaking of any contract you may have with us;

• To personalize your experience on the Services;

• To manage your requests;

• To provide you with certain discounts and promotions;

• To process your transactions; 

• To communicate with you, including to provide you with marketing communications; 

• To screen for and investigate potential risks and fraud in our systems; 

• To optimize our Services;

• To comply with legal obligations; and

• To establish, exercise, or defend a legal claim.

We use Cookies and similar technologies that automatically collect your information to:

• Authenticate you and protect your account;

• Remember user preferences;

• Enable plugins that allow you to share information on social media platforms;

• Deliver and measure advertising; and

• Analyze traffic and trends through the Services.

Sharing Your Personal Information

We share your Personal Information with third parties to help us utilize it as described above. For example:

• We use multiple third-party customer support tools

• We employ various analytics tools to understand customer behavior

• We use third-party secure credit card tokenization for safe storage of payment information

• We transmit necessary order data to our distribution centers and shipping carriers

We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or protect our rights.

Targeted Advertising

As mentioned, we may use your Personal Information for targeted advertisements or marketing communications we believe may interest you. To learn more about targeted advertising, visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using these links:

• Facebook & Instagram: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Amazon: https://www.amazon.com/adprefs

You can also opt out of some services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.

Text Messaging Policy

Please refer to our SMS Policy for information on communications, messages, and service rates.

You may choose to receive SMS/text information from us through your mobile device. You may unsubscribe at any time by replying STOP. By opting into our SMS service, you consent to receive mobile text alerts using automatic telephone dialing systems. Standard messaging and data may apply depending on your mobile carrier and plan. Consent to receive marketing text messages is not required as a condition of purchasing any goods or services. We are not liable for delayed or undelivered messages. After opting out you will no longer receive SMS messages, unless you opt back in. You may receive additional messages after opting out to confirm you have unsubscribed.

Do Not Track

We do not alter our website's data collection and use practices when we detect a Do Not Track signal from your browser.

Texas Consumers

This section outlines data privacy rights afforded to Texas residents who use our Services.

Your Data Privacy Rights

Residents of Texas have the right to:

• Right to Know

You can request information about how we have collected, used, and shared your personal information during the past 12 months. 

• Right to Access

You can request a copy of the Personal Information that we maintain about you. 

• Right to Delete

You may request that we delete any of your personal data that we collected from you and retained, subject to certain exceptions. Once we receive your request and confirm your identity, we will review your request. We may deny your deletion request if retaining the information is proper and necessary or if an exception allowing us to retain the information applies. 

• Right to Correct

You may also request that we correct any of your personal data that has become outdated or needs correction for any reason. 

Exercising Your Rights

To access or delete specific pieces of personal information we will need to verify your identity to the degree of certainty required by law. As permitted by applicable law, any request you submit to us is subject to an identification and residency verification process (“Verifiable Consumer Request”). We will not fulfill your request unless you have provided sufficient information for us to reasonably verify you are the consumer about whom we collected personal information.

Only you, or someone legally authorized to act on your behalf (an “Authorized Agent”), may make a request to know or delete related to your personal data. We require Authorized Agents to provide written authorization confirming they may submit a request on your behalf. You may only submit a request to know twice within a 12-month period. We endeavor to substantively respond to a Verifiable Consumer Request within forty-five (45) days of its receipt unless we require an extension. If we reasonably require an extension, we will inform you of the reason and extension period.

To exercise your rights described above, please submit a request by emailing us at hello@instanthydration.com with the subject line “Data Rights Request”

Once we receive your request and confirm your identity, we will review your request. We may deny your deletion request if retaining the information is proper and necessary or if an exception allowing us to retain the information applies. 

In the event your data request is denied, Texas residents may also appeal that denial. In the event we deny your data rights request, you may appeal our decision by emailing us or calling us at the information provided above. You will receive confirmation of the action being taken regarding your appeal within 60 days of receipt of your appeal.

Non-Discrimination

We will not discriminate against you for exercising any of your data subject rights. We do not charge a fee to process or respond to your Verifiable Consumer Request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Notice to European Residents

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/instant-hydration/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/instant-hydration/privacy_policy).